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دانشجوعلاقه‌مند یادگیری
کتابخوان حرفه‌ایلذت مطالعه
نویسندهالهام‌گیری

Competitive intelligence for information professionals

Håkansson, Charlotte;Nelke, Margareta

قیمت نهایی

۴۴٬۰۰۰ تومان۴۹٬۰۰۰ تومان۱۰٪ تخفیف
  • تخفیف زمان‌دار−۵٬۰۰۰ تومان

۵٬۰۰۰ تومان صرفه‌جویی نسبت به قیمت اصلی

نسخه اصلی و اورجینال

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تحویل فوری
پرداخت امن
ضمانت فایل
پشتیبانی

مشخصات کتاب

سال انتشار
۲۰۱۵
فرمت
PDF
زبان
انگلیسی
حجم فایل
۹۲۱٫۶ کیلوبایت
شابک
9780081001219، 9780081001288، 9780081002063، 9780081002438، 9781322869797، 0081001215، 0081001282، 0081002068، 0081002432، 1322869790

دربارهٔ کتاب

Information professionals should be able to take a proactive role as a strategic partner in their organizations competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organizations strategic needs and objectives. __Competitive Intelligence for Information Professionals__ explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors’ own experiences when working with competitive intelligence in international corporations are also included.

Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors’ own experiences when working with competitive intelligence in international corporations are also included.



  • Competitive intelligence (CI) is a new area for Information professionals
  • Offers perspectives on a new trend within the library and information sector
  • Provides a comprehensive approach to CI
Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors' own experiences when working with competitive intelligence in international corporations are also included. Competitive intelligence (CI) is a new area for Information professionals Offers perspectives on a new trend within the library and information sector Provides a comprehensive approach to CI Information Cosmopolitics explores interaction between nationalist and information sharing practices in academic communities with a view to understanding the potential impacts of these interactions. This book is also a resounding critique of existing theories and methods as well as the launching point for the proposition of an alternate approach. Dominant approaches in the Information Behaviour (IB) field are investigated, as well as questions existing theoretical approaches to nationalism and cosmopolitanism. The concept of information cosmopolitics is introduced as an approach for tracing information practices and enabling research participants to perform their own narratives and positionings, and that the focus of information studies should be on tracing the continuous circulation of processes of individualisation and collectivization This book explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. It provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Topics include: how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments; cases from the authors' own experiences when working with competitive intelligence in international corporations; offers perspectives on a new trend within the library and information sector. -- Edited summary from book

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۴۴٬۰۰۰ تومان