Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors' own experiences when working with competitive intelligence in international corporations are also included. Competitive intelligence (CI) is a new area for Information professionals Offers perspectives on a new trend within the library and information sector Provides a comprehensive approach to CI
Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors’ own experiences when working with competitive intelligence in international corporations are also included.
- Competitive intelligence (CI) is a new area for Information professionals
- Offers perspectives on a new trend within the library and information sector
- Provides a comprehensive approach to CI
Content: Front matter, Pages i-iii Copyright, Page iv About the authors, Pages xi-xii Foreword, Pages xiii-xiv Acknowledgments, Page xv List of abbreviations, Page xvii Introduction, Pages xix-xx 1 - The value of competitive intelligence, Pages 1-11 2 - The right leadership adds value to competitive intelligence, Pages 13-20 3 - Competitive intelligence from start to end, Pages 21-24 4 - Plan and prioritise, Pages 25-31 5 - Capture and manage, Pages 33-41 6 - Analyse and communicate, Pages 43-48 7 - The organisational side of competitive intelligence, Pages 49-52 8 - Knowledge management – a vital component of competitive intelligence, Pages 53-61 9 - The human side of competitive intelligence, Pages 63-71 10 - The role of the information professional in competitive intelligence, Pages 73-80 11 - Promoting competitive intelligence: the importance of marketing, communication and evaluation, Pages 81-90 12 - Tools and methods, Pages 91-111 References, Pages 113-115 Index, Pages 117-121 Information professionals should be able to take a proactive role as a strategic partner in their organizations competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organizations strategic needs and objectives. __Competitive Intelligence for Information Professionals__ explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors’ own experiences when working with competitive intelligence in international corporations are also included. Information Cosmopolitics explores interaction between nationalist and information sharing practices in academic communities with a view to understanding the potential impacts of these interactions. This book is also a resounding critique of existing theories and methods as well as the launching point for the proposition of an alternate approach. Dominant approaches in the Information Behaviour (IB) field are investigated, as well as questions existing theoretical approaches to nationalism and cosmopolitanism. The concept of information cosmopolitics is introduced as an approach for tracing information practices and enabling research participants to perform their own narratives and positionings, and that the focus of information studies should be on tracing the continuous circulation of processes of individualisation and collectivization This book explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. It provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Topics include: how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments; cases from the authors' own experiences when working with competitive intelligence in international corporations; offers perspectives on a new trend within the library and information sector. -- Edited summary from book
