Creativity, innovation, and quality

Written for professionals engaged in quality management activities, discusses ways to improve quality using innovation and creativity. Considers creative thinking in reengineering, design, customer needs analysis, and problem solving, and explains the principles which underlie creative thought, debunking the stereotypes associated with it. Drawing on recent advances from the field of cognitive science, aims to familiarize the reader creative thought and to encourage the development of techniques for generating creative thought on demand. Annotation c. by Book News, Inc., Portland, Or. This book targets the needs of individuals engaged in quality management activities and enables them to incorporate new skills into their daily work. The author presents a serious study of creativity and innovation targeted at the needs of professionals engaged in quality management activities. It will appeal to even the most analytical thinkers in quality. Creativity, Innovation, and Quality clearly articulates five reasons why practitioners of quality management should be interested in innovation and the three central principles that underlie all the tools of creativity. Once you know the principles behind the tools, you can generate your own methods for creative thinking that are uniquely suited for your specific needs