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Global 4 : global business

Peng, Mike W.

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تحویل فوری
پرداخت امن
ضمانت فایل
پشتیبانی

مشخصات کتاب

نویسنده
Peng, Mike W.
سال انتشار
۲۰۱۸
فرمت
PDF
زبان
انگلیسی
حجم فایل
۸۴٫۸ مگابایت
شابک
9781337406826، 9781337406833، 1337406821، 133740683X

دربارهٔ کتاب

PART I: LAYING FOUNDATIONS.1. Globalizing Business.2. Understanding Politics, Laws, & Economics.3. Emphasizing Cultures, Ethics, & Norms.4. Leveraging Resources & Capabilities.PART II: ACQUIRING TOOLS.5. Trading Internationally.6. Investing Abroad Directly.7. Dealing with Foreign Exchange.8. Capitalizing on Global & Regional Integration.PART III: MANAGING AROUND THE WORLD.9. Growing & Internationalizing the Entrepreneurial Firm.10. Entering Foreign Markets.11. Making Alliances & Acquisitions Work.12. Strategizing, Structuring, & Learning Around the World.PART IV: BUILDING FUNCTIONAL EXCELLENCE13. Managing Human Resources Globally.14. Competing on Marketing & Supply Chain Management15. Managing Corporate Social Responsibility Globally. Cover 1 About the Author 6 Brief Contents 8 Contents 9 Part 1: Laying Foundations 15 Chapter 1: Globalizing Business 15 1-1 What Is Global Business? 17 1-2 Why Study Global Business? 19 1-3 A Unified Framework 20 1-4 What Is Globalization? 23 1-5 A Glance at the Global Economy 28 1-6 Organization of the Book 29 Study Tools 1 31 Chapter 2: Understanding Politics, Laws, & Economics 33 2-1 Understanding Institutions 35 2-2 What Do Institutions Do? 36 2-3 An Institution-Based View of Global Business 36 2-4 Political Systems 37 2-5 Legal Systems 41 2-6 Property Rights and Intellectual Property Rights 42 2-7 Economic Systems 43 2-8 Management Savvy 45 Study Tools 2 47 Chapter 3: Emphasizing Cultures, Ethics, & Norms 49 3-1 Where Do Informal Institutions Come From? 50 3-2 Culture 51 3-3 Classifying Cultural Differences 53 3-4 Culture and Global Business 58 3-5 Ethics 59 3-6 Ethics and Corruption 60 3-7 Norms and Ethical Challenges 61 3-8 Management Savvy 62 Study Tools 3 64 Chapter 4: Leveraging Resources & Capabilities 65 4-1 Understanding Resources and Capabilities 67 4-2 Resources, Capabilities, and the Value Chain 68 4-3 When and When Not to Outsource 69 4-4 From SWOT to VRIO 72 4-5 Management Savvy 75 Study Tools 4 77 Part 2: Acquiring Tools 79 Chapter 5: Trading Internationally 79 5-1 Why Do Nations Trade? 81 5-2 Theories of International Trade 83 5-3 Realities of International Trade 91 5-4 Management Savvy 96 Study Tools 5 98 Chapter 6: Investing Abroad Directly 99 6-1 Understanding the FDI Vocabulary 100 6-2 Why Do Firms Become MNEs by Engaging in FDI? 102 6-3 Ownership Advantages 104 6-4 Location Advantages 105 6-5 Internalization Advantages 107 6-6 Realities of FDI 108 6-7 Management Savvy 112 Study Tools 6 114 Chapter 7: Dealing with Foreign Exchange 115 7-1 What Determines Foreign Exchange Rates? 117 7-2 Evolution of the International Monetary System 122 7-3 Strategic Responses 124 7-4 Management Savvy 129 Study Tools 7 132 Chapter 8: Capitalizing on Global & Regional Integration 133 8-1 Integrating the Global Economy 135 8-2 Organizing World Trade 137 8-3 Integrating Regional Economies 139 8-4 Regional Economic Integration in Europe 141 8-5 Regional Economic Integration in the Americas 144 8-6 Regional Economic Integration in the Asia Pacific 146 8-7 Management Savvy 148 Study Tools 8 150 Part 3: Managing around the World 151 Chapter 9: Growing & Internationalizing the Entrepreneurial Firm 151 9-1 Entrepreneurship and Entrepreneurial Firms 153 9-2 Institutions, Resources, and Entrepreneurship 153 9-3 Growing the Entrepreneurial Firm 156 9-4 Internationalizing the Entrepreneurial Firm 158 9-5 Management Savvy 161 Study Tools 9 164 Chapter 10: Entering Foreign Markets 165 10-1 Overcoming the Liability of Foreignness 167 10-2 Where to Enter? 168 10-3 When to Enter? 172 10-4 How to Enter? 173 10-5 Management Savvy 178 Study Tools 10 179 Chapter 11: Making Alliances & Acquisitions Work 181 11-1 Defining Alliances and Acquisitions 182 11-2 How Institutions and Resources Affect Alliances and Acquisitions 183 11-3 Formation of Alliances 189 11-4 Dissolution of Alliances 190 11-5 Performance of Alliances 191 11-6 Motives for Acquisitions 191 11-7 Performance of Acquisitions 192 11-8 Management Savvy 194 Study Tools 11 196 Chapter 12: Strategizing, Structuring, & Learning around the World 197 12-1 Multinational Strategies and Structures 199 12-2 How Institutions and Resources Affect Multinational Strategy, Structure, and Learning 204 12-3 Worldwide Learning, Innovation, and Knowledge Management 208 12-4 Management Savvy 211 Study Tools 12 213 Chapter 13: Managing Human Resources Globally 215 13-1 Staffing 217 13-2 Training and Development 221 13-3 Compensation and Performance Appraisal 223 13-4 Labor Relations 225 13-5 Institutions, Resources, and Human Resource Management 226 13-6 Management Savvy 228 Study Tools 13 231 Chapter 14: Competing in Marketing & Supply Chain Management 233 14-1 Three of the Four Ps in Marketing 235 14-2 From Distribution Channel to Supply Chain Management 238 14-3 Triple As in Supply Chain Management 239 14-4 How Institutions and Resources Affect Marketing and Supply Chain Management 242 14-5 Management Savvy 244 Study Tools 14 246 Chapter 15: Managing Corporate Social Responsibility Globally 247 15-1 A Stakeholder View of the Firm 249 15-2 Institutions, Resources, and Corporate Social Responsibility 253 15-3 Management Savvy 258 Study Tools 15 260 Endnotes 261 Index 265 Tear-Out Cards 276 Pengatlas Maps 306 WCN:,02-200-202

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