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Global Business 4th

Mike W. Peng

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تحویل فوری
پرداخت امن
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پشتیبانی

مشخصات کتاب

نویسنده
Mike W. Peng
فرمت
PDF
زبان
انگلیسی
حجم فایل
۷۷٫۹ مگابایت
شابک
9781305500891، 130550089X

دربارهٔ کتاب

Introduce your students to success in global business today with a strategic approach to international business topics and unique coverage not found in other texts. Global Business, 4th Edition, is the first global business book that asks the big question, "What determines the success and failure of firms around the globe?" This edition includes access to MindTap, "a personalised classroom management experience that promotes better outcomes with relevant assignments that guide students to analyze, apply, and improve thinking"-- Publisher Brief Contents Table of Contents Preface About the Author Part 1: Laying Foundations Ch 1: Globalizing Business 1-1: What is Global Business? 1-2: Why Study Global Business? 1-3: A Unified Framework 1-4: What is Globalization? 1-5: Global Business and Globalization at a Crossroads 1-6: Organization of the Content Chapter Summary/Learning Objectives Key Terms Review Questions Critical Discussion Questions Global Action Notes Ch 2: Understanding Formal Institutions: Politics, Laws, and Economics 2-1: Understanding Institutions 2-2: What Do Institutions Do? 2-3: An Institution-Based View of Global Business 2-4: Political Systems 2-5: Legal Systems 2-6: Economic Systems 2-7: Debates and Extensions 2-8: Management Savvy Chapter Summary/Learning Objectives Key Terms Review Questions Critical Discussion Questions Global Action Notes Ch 3: Emphasizing Informal Institutions: Cultures, Ethics, and Norms 3-1: Where Do Informal Institutions Come From? 3-2: Culture 3-3: Cultural Differences 3-4: Ethics 3-5: Norms and Ethical Challenges 3-6: Debates and Extensions 3-7: Management Savvy Chapter Summary/Learning Objectives Key Terms Review Questions Critical Discussion Questions Global Action Notes Ch 4: Leveraging Resources and Capabilities 4-1: Understanding Resources and Capabilities 4-2/4-3: Resources, Capabilities, and the Value Chain 4-4: From SWOT to VRIO 4-5: Debates and Extensions 4-6: Management Savvy Chapter Summary/Learning Objectives Key Terms Review Questions Critical Discussion Questions Global Action Notes Part 1: PengAtlas Part 2: Acquiring Tools Ch 5: Trading Internationally 5-1: Why Do Nations Trade? 5-2: Theories of International Trade 5-3: Realities of International Trade 5-4: Debates and Extensions 5-5: Management Savvy Chapter Summary/Learning Objectives Key Terms Review Questions Critical Discussion Questions Global Action Notes Ch 6: Investing Abroad Directly 6-1: Understanding the FDI Vocabulary 6-2: Why Do Firms Become MNEs by Engaging in FDI? 6-3: Ownership Advantages 6-4: Location Advantages 6-5: Internalization Advantages 6-6: Realities of FDI 6-7: How MNES and Host Governments Bargain 6-8: Debates and Extensions 6-9: Management Savvy Chapter Summary/Learning Objectives Key Terms Review Questions Critical Discussion Questions Global Action Notes Ch 7: Dealing with Foreign Exchange 7-1: What Determines Foreign Exchange Rates? 7-2: Evolution of the International Monetary System 7-3: Strategic Responses to Foreign Exchange Movements 7-4: Debates and Extensions 7-5: Management Savvy Chapter Summary/Learning Objectives Key Terms Review Questions Critical Discussion Questions Global Action Notes Ch 8: Capitalizing on Global and Regional Integration 8-1: Global Economic Integration 8-2: Organizing World Trade 8-3: Regional Economic Integration 8-4: Regional Economic Integration in Europe 8-5: Regional Economic Integration in the Americas 8-6: Regional Economic Integration in the Asia Pacific 8-7: Regional Economic Integration in Africa 8-8: Debates and Extensions 8-9: Management Savvy Chapter Summary/Learning Objectives Key Terms Review Questions Critical Discussion Questions Global Action Notes Part 2: PengAtlas Part 3: Strategizing around the Globe Ch 9: Growing and Internationalizing the Entrepreneurial Firm 9-1: Entrepreneurship and Entrepreneurial Firms 9-2: Institutions, Resources, and Entrepreneurship 9-3: Growing the Entrepreneurial Firm 9-4: Internationalizing the Entrepreneurial Firm 9-5: Debates and Extensions 9-6: Management Savvy Chapter Summary/Learning Objectives Key Terms Review Questions Critical Discussion Questions Global Action Notes Ch 10: Entering Foreign Markets 10-1: Overcoming the Liability of Foreignness 10-2: Where to Enter? 10-3: When to Enter? 10-4: How to Enter? 10-5: Debates and Extensions 10-6: Management Savvy Chapter Summary/Learning Objectives Key Terms Review Questions Critical Discussion Questions Global Action Notes Ch 11: Managing Global Competitive Dynamics 11-1: Competition, Cooperation, and Collusion 11-2: Institutions Governing Domestic and International Competition 11-3: Resources Influencing Competitive Dynamics 11-4: Attack, Counterattack, and Signaling 11-5: Local Firms versus Multinational Enterprises 11-6: Debates and Extensions 11-7: Management Savvy Chapter Summary/Learning Objectives Key Terms Review Questions Critical Discussion Questions Global Action Notes Ch 12: Making Alliances and Acquisitions Work 12-1: Defining Alliances and Acquisitions 12-2: Institutions, Resources, Alliances, and Acquisitions 12-3: Formation of Alliances 12-4: Evolution and Dissolution of Alliances 12-5: Performance of Alliances 12-6: Motives for Acquisitions 12-7: Performance of Acquisitions 12-8: Debates and Extensions 12-9: Management Savvy Chapter Summary/Learning Objectives Key Terms Review Questions Critical Discussion Questions Global Action Notes Ch 13: Strategizing, Structuring, and Learning around the World 13-1: Multinational Strategies and Structures 13-2: How Institutions and Resources Affect Multinational Strategies, Structures, and Learning 13-3: Worldwide Learning, Innovation, and Knowledge Management 13-4: Debates and Extensions 13-5: Management Savvy Chapter Summary/Learning Objectives Key Terms Review Questions Critical Discussion Questions Global Action Notes Part 3: PengAtlas Part 4: Building Functional Excellence Ch 14: Competing on Marketing and Supply Chain Management 14-1: Three of the Four Ps in Marketing 14-2: From Distribution Channel to Supply Chain Management 14-3: Triple As in Supply Chain Management 14-4: How Institutions and Resources Affect Marketing and Supply Chain Management 14-5: Debates and Extensions 14-6: Management Savvy Chapter Summary/Learning Objectives Key Terms Review Questions Critical Discussion Questions Global Action Notes Ch 15: Managing Human Resources Globally 15-1: Staffing 15-2: Training and Development 15-3: Compensation and Performance Appraisal 15-4: Labor Relations 15-5: Institutions, Resources, and Human Resource Management 15-6: Debates and Extensions 15-7: Management Savvy Chapter Summary/Learning Objectives Key Terms Review Questions Critical Discussion Questions Global Action Notes Ch 16: Financing and Governing the Corporation Globally 16-1: Financing Decisions 16-2: Owners 16-3: Managers 16-4: Board of Directors 16-5: Governance Mechanisms as a Package 16-6: A Global Perspective 16-7: Institutions, Resources, and Corporate Finance and Governance 16-8: Debates and Extensions 16-9: Management Savvy Chapter Summary/Learning Objectives Key Terms Review Questions Critical Discussion Questions Global Action Notes Ch 17: Managing Corporate Social Responsibility Globally 17-1: A Stakeholder View of the Firm 17-2: Institutions, Resources, and Corporate Social Responsibility 17-3: Debates and Extensions 17-4: Management Savvy Chapter Summary/Learning Objectives Key Terms Review Questions Critical Discussion Questions Global Action Notes Part 4: PengAtlas Glossary Name Index Organization Index Subject Index "Introduce your students to success in global business today with a strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 4th Edition, is the first global business book that asks the big question, "What determines the success and failure of firms around the globe?" Globally renowned scholar and author Mike Peng answers from both an institution-based view and resource-based view in every chapter, bringing an unparalleled continuity to the learning process. The book combines an inviting, conversational style with the latest scholarly research and examples that reflect recent global developments. This edition's comprehensive set of cases from Peng and other respected international experts examines how companies throughout the world have expanded globally. All-new video cases that cover each chapter's opening case and closing case, world maps that connect geography and culture to business decisions, and unique global debate sections that draw students into cutting-edge discussions help you teach students to think independently and view business challenges from a truly global perspective. GLOBAL BUSINESS, 4th Edition's comprehensive package, including the MindTap, a personalized classroom management experience that promotes better outcomes with relevant assignments that guide students to analyze, apply, and improve thinking while you measure skills and outcomes with ease."--Publisher's description Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 4th Edition, is the first global business book that answers the big question, "What determines the success and failure of firms around the globe?" Globally renowned scholar and author Mike Peng integrates both an institution-based view and resource-based view in every chapter, bringing an unparalleled continuity and strategic approach to the learning process. The book combines an inviting, conversational style with the latest research and examples that reflect the most recent global developments. A wealth of business cases from Mike Peng and other respected international experts delve into how companies throughout the world have expanded globally. All-new video cases that cover each chapter's opening case and closing case, world maps that connect geography and culture to business decisions, and unique global debate sections that draw you into cutting-edge international discussions help you learn to think independently and view business challenges from a truly global perspective. With GLOBAL BUSINESS, 4th Edition, you view business through the eyes of a true world citizen and gain the understanding you need to become an effective manager within today's global business landscape

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