Graphic Design Solutions, International Edition

This best-selling text remains the most comprehensive, how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and elements, providing hundreds of meaningful examples of historical, modern, and contemporary design and of their interaction throughout. CONTENTS 4 Preface 11 About the Author 16 Acknowledgments 17 Essay 19 Historical Image Timeline 21 Ch. 01 Introduction: The Graphic Desig n Profession 38 Ch. 02 Graphic Desig n: The Basics 56 Ch. 03 Typography 81 Ch. 04 The Desig n Process 110 Ch. 05 Creativity and Concept Generation 134 Ch. 06 Vi sualization and Color 151 Ch. 07 Composition 180 Ch. 08 Proportional Systems and the Grid 208 Ch. 09 Posters 225 Ch. 10 Book Cover Desig n 250 Ch. 11 Branding and Visual Identity 277 Ch. 12 Advertising 322 Ch. 13 Interactive Design and Motion Graphics 363 GLOSSARY 412 BIBLIOGRAPHY 420 ONLINE RESOURCES 423 INDEX 424 978-1-285-08518-0 This best-selling text remains the most comprehensive how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Exercises and projects are incorporated throughout to get you started on building your portfolio, and Chapter 16,'The Portfolio and Job Search,'helps you get into the design field.