Management : the basics

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including: \* planning effective business strategy to meet goals \* how successful marketing works\* how organizations are structured and function\* how to understand corporate finance\* what affects how people work and effective human resources management \* the importance of knowledge and culture. This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works. Book Cover......Page 1 Title......Page 4 Contents......Page 5 What is Management?......Page 8 Strategy......Page 18 Organization......Page 40 Human resources......Page 78 Marketing......Page 106 Production......Page 140 Finance......Page 164 Knowledge......Page 180 Culture......Page 192 The manager......Page 204 Bibliography......Page 212 Index......Page 218