Programming for TV, Radio & the Internet: Strategy, Development & Evaluation (Second Edition)

Publisher Description: Where Do Program Ideas Come From? How Are Concepts Developed Into Saleable Productions? Who Do You Talk To About Getting A Show Produced? How Do You Schedule Shows On The Lineup? What Do You Do If A Series Is In Trouble? The Answers To These Questions, And Many More, Can Be Found In This Comprehensive, In-depth Look At The Roles And Responsibilities Of The Electronic Media Programmer. Topics Include: Network Relationships With Affiliates, The Expanded Market Of Syndication, Sources Of Programming For Stations And Networks, Research And Its Role In Programming Decisions, Fundamental Appeals To An Audience And What Qualities Are Tied To Success, Outside Forces That Influence Programming, Strategies For Launching New Programs Or Saving Old Ones. Includes Real-life Examples Taken From The Authors' Experiences, And 250+ Illustrations! * Completely Updated To Include: New Programming Forms, Changes In Programming Style, And More! * Updated Glossary! * Study Questions For Each Chapter * Companion Website For Students And Instructor's Manual. The History Of Programming -- Sources Of Television Programming -- Sources Of Radio And Internet Programming -- Development -- Testing -- Elements Of Successful Programming -- Influences On Television Programming -- Influences On Radio And Internet Programming -- Scheduling Strategies For Television -- Scheduling Strategies For Radio And The Internet -- Program Evaluation -- Changing And Canceling Programs -- Programming Ethics. Philippe Perebinossoff, Brian Gross, Lynne S. Gross. Rev Ed. Of: Programming For Tv, Radio, And Cable / By Edwin T. Vane, Lynne S. Gross. C1994. Includes Bibliographical References And Index.