The Industrial Design Reader

"Design is one of the most powerful fields of study of our time. This anthology not only makes it immediately accessible to a vast audience, but also displays it in all its glory and humanity. It gives design an even better name."--Paola Antonelli, Curator of Design, Museum of Modern Art Co-published with the Design Management Institute, with input from a diverse range of industry experts/designers, theorists, critics, historians, and curators, this anthology is the first to focus exclusively on the history of industrial design. This pioneering guide traces the entire history of industrial design, industrialization, and mass production from 1850 until today. Sixty comprehensive essays written by designers, theorists, advertisers, historians, and curators detail the most crucial movements, issues, and accomplishments of industrial design. They combine news reports on the very first design workshops, aesthetic manifestos, lectures, and more from the biggest names in the field: William Morris, Henry Dreyfuss, Henry Ford, Sigmund Freud, Kenichi Ohmae, David H. Rice, and Victor Papanek, to name only a few. The Industrial Design Reader is an excellent resource for educators, students, and practicing designers. It features design from not only theoretical and aesthetic perspectives, but also from a socio-political point of view, with texts from Karl Marx, Ralph Nader, and others. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. This Pioneering Guide Traces The Entire History Of Industrial Design, Industrialization, And Mass Production From 1850 Until Today. Sixty Comprehensive Essays Written By Designers, Theorists, Advertisers, Historians, And Curators Detail The Most Crucial Movements, Issues, And Accomplishments Of Industrial Design. They Combine News Reports On The Very First Design Workshops, Aesthetic Manifestos, Lectures, And More From The Biggest Names In The Field: William Morris, Henry Dreyfuss, And Victor Papanek, To Name Only A Few. The Industrial Design Reader Is An Excellent Resource For Educators, Students, And Practicing Designers. 1851-1875 : On The International Results Of The Exhibition Of 1851 / Henry Cole, 1852 -- The Law Of Adaptation / Horatio Greenough, 1852 -- The Nature Of Gothic / John Ruskin, 1853 -- Grammar Of Ornament / Owen Jones, 1856 -- The Capitalist Character Of Manufacture / Karl Marx, 1967 -- Hints On Household Taste / Charles Eastlake, 1868 -- Principles Of Decorative Design / Christopher Dresser, 1873 -- 1876-1900 : The Lesser Arts / William Morris, 1877 -- To Ladies And Amateurs / Lewis Foreman Day, 1882 -- Decorative And Applied Art / Candace Wheeler, 1893 -- A Chapter On The Design And Construction Of Modern Furniture / Henry Van De Velde, 1897 -- Pecuniary Canons Of Taste / Thorstein Veblen, 1899 -- 1901-1925 : The Art And Craft Of The Machine / Frank Lloyd Wright, 1901 -- The Work-program Of The Wiener Werkstätte / Josef Hoffmann And Koloman Moser, 1905 -- Craftsmanship In Competitive Industry / C.r. Ashbee, 1908 --^ The Foundation And Manifesto Of Futurism / Filippo Tommaso Marinetti, 1909 -- Ornament And Crime / Adolf Loos, 1910 -- Aims Of The Werkbund / Hermann Muthesius, 1911 -- The Principles Of Scientific Management / Frederick Winslow Taylor, 1911 -- Statements From The Werkbund Conference Of 1914 / Hermann Muthesius And Henry Van De Velde 1914 -- The Labor-saving Kitchen / Christine Frederick, 1919 -- Program Of The Staatliche Bauhaus In Weimar / Walter Gropius, 1919 -- The Will To Style / Theo Van Doesburg, 1922 -- Program Of The First Working Group Of Constructivists / Alexander Rodchenko And Varvara Stepanova, 1922 -- Eyes Which Do Not See: Automobiles / Le Corbusier, 1923 -- The Exposition In Paris / Helen Appleton Read, 1925 -- 1926-1950 : Machinery, The New Messiah / Henry Ford -- Color In Industry / Fortune, 1930 -- Civilization And Its Discourse / Sigmund Freud, 1930 -- What Consumer Engineering Really Is / Earnest Elmo Calkins, 1932 --^ Machine Art / Alfred H. Barr, Jr. And Philip Johnson, 1934 -- Streamlining / Norman Bel Geddes, 1934 -- As A Woman Sees Design: An Interview With Belle Kogan / Marcy Babbitt, 1935 -- What Man Has Joined Together ... / Fortune, 1936 -- The Designer's Place In Industry / Harold Van Doren, 1940 -- Organic Design In Home Furnishings / Eliot Noyes, 1941 -- What Is Modern Design? / Edgar Kaufmann, Jr., 1950 -- 1951-1975 : The Maya Stage / Raymond Loewy, 1951 -- Peaceful Uses Of Atomic Energy / Dwight D. Eisenhower, 1953 -- Joe And Josephine / Henry Dreyfuss, 1955 -- Program Of The Hochschule Für Gestaltung, Ulm, 1958 -- The Kitchen Debate / Richard Nixon And Nikita Khrushchev, 1959 -- Is Industrial Design Color Blind? / Ann Ferebee, 1963 -- Statement: The Designing Women / Edward Carpenter, 1964 -- Unsafe At Any Speed / Ralph Nader, 1965 -- Complexity And Contradiction In Architecture / Robert Venturi, 1966 --^ Operating Manual For Spaceship Earth / R. Buckminster Fuller, 1969 -- Design For The Real World / Victor Papanek, 1971 -- Address To The Nation About Policies To Deal With The Energy Shortages / Richard Nixon, 1973 -- 1976-2000 : Historical Aspects Of Personal Hygiene Facilities / Alexander Kira, 1976 -- Product Semantics: Exploring The Symbolic Qualities Of Form / Klaus Krippendorff And Reinhart Butter, 1984 -- Memphis And Fashion / Barbara Radice, 1984 -- Omit The Unimportant / Dieter Rams, 1984 -- Just-in-time At Toyota / The Japan Management Association, 1985 -- The Product As Illusion / C. Thomas Mitchell, 1988 -- Americans With Disabilities Act (u.s. Public Law 101-336), 1990 -- Global Products / Kenichi Ohmae, 1991 -- What Color Is Design? / David H. Rice, 1992 -- The Post-modern Information World And The Rise Of The Cognitariat / Charles Jencks, 1996 -- Japanese Aesthetics / Kenji Ekuan, 1998 -- Frog Stands For ... / Hartmut Esslinger, 1999 --^ Time For A Change: Design In The Post-disciplinary Era / Donald Norman, 1999. Edited By Carma Gorman. Includes Bibliographical References And Index. Cover Title Copyright Contents Foreword Preface Acknowledgments Editor 1851-1875 1852: Henry Cole, “On the International Results of the Exhibition of 1851” 1852: Horatio Greenough, “The Law of Adaptation” 1853: John Ruskin, “The Nature of Gothic” 1856: Owen Jones, Grammar of Ornament 1867: Karl Marx, “The Capitalist Character of Manufacture” 1868: Charles Eastlake, Hints on Household Taste 1873: Christopher Dresser, Principles of Decorative Design 1876-1900 1877: William Morris, “The Lesser Arts” 1882: Lewis Foreman Day, “To Ladies and Amateurs” 1893: Candace Wheeler, “Decorative and Applied Art” 1897: Henry van de Velde, “A Chapter on the Design and Construction of Modern Furniture” 1899: Thorstein Veblen, “Pecuniary Canons of Taste” 1901-1925 1901: Frank Lloyd Wright, “The Art and Craft of the Machine” 1905: Josef Hoffmann and Koloman Moser, “The Work-Program of the Wiener Werkstätte” 1908: C. R. Ashbee, Craftsmanship in Competitive Industry 1909: Filippo Tommaso Marinetti, “The Foundation and Manifesto of Futurism” 1910: Adolf Loos, “Ornament and Crime” 1911: Hermann Muthesius, “Aims of the Werkbund” 1911: Frederick Winslow Taylor, The Principles of Scientific Management 1914: Hermann Muthesius and Henry van de Velde, Statements from the Werkbund Conference of 1914 1919: Christine Frederick, “The Labor-Saving Kitchen” 1919: Walter Gropius, “Program of the Staatliche Bauhaus in Weimar” 1922: Theo van Doesburg, “The Will to Style” 1922: Alexander Rodchenko and Varvara Stepanova, “Program of the First Working Group of Constructivists” 1923: Le Corbusier, “Eyes Which Do Not See: Automobiles” 1925: Helen Appleton Read, “The Exposition in Paris” 1926-1950 1928: Henry Ford, “Machinery, The New Messiah” 1930: Fortune, “Color in Industry” 1930: Sigmund Freud, Civilization and Its Discontents 1932: Earnest Elmo Calkins, “What Consumer Engineering Really Is” 1934: Alfred H. Barr, Jr. and Philip Johnson, Machine Art 1934: Norman Bel Geddes, “Streamlining” 1935: Marcy Babbitt, “As a Woman Sees Design: An Interview with Belle Kogan” 1936: Fortune, “What Man Has Joined Together ” 1940: Harold Van Doren, “The Designer's Place in Industry” 1941: Eliot Noyes, Organic Design in Home Furnishings 1950: Edgar Kaufmann, jr., What is Modern Design? 1951-1975 1951: Raymond Loewy, “The MAYA Stage” 1953: Dwight D. Eisenhower, “Peaceful Uses of Atomic Energy” 1955: Henry Dreyfuss, “Joe and Josephine” 1958: Program of the Hochschule für Gestaltung, Ulm 1959: Richard Nixon and Nikita Khrushchev, “The Kitchen Debate” 1963: Ann Ferebee, “Is Industrial Design Color Blind?” 1964: Edward Carpenter, “Statement: The Designing Women” 1965: Ralph Nader, Unsafe at Any Speed 1966: Robert Venturi, Complexity and Contradiction in Architecture 1969: R. Buckminster Fuller, Operating Manual for Spaceship Earth 1971: Victor Papanek, Design for the Real World 1973: Richard Nixon, “Address to the Nation About Policies To Deal With the Energy Shortages” 1976-2000 1976: Alexander Kira, “Historical Aspects of Personal Hygiene Facilities” 1984: Klaus Krippendorff and Reinhart Butter, “Product Semantics: Exploring the Symbolic Qualities of Form” 1984: Barbara Radice, “Memphis and Fashion” 1984: Dieter Rams, “Omit the Unimportant” 1985: The Japan Management Association, “Just-In-Time at Toyota” 1988: C. Thomas Mitchell, “The Product As Illusion” 1990: Americans With Disabilities Act (U.S. Public Law 101-336) 1991: Kenichi Ohmae, “Global Products” 1992: David H. Rice, “What Color Is Design?” 1996: Charles Jencks, “The Post-Modern Information World and the Rise of the Cognitariat” 1998: Kenji Ekuan, “Japanese Aesthetics” 1999: Hartmut Esslinger, “Frog Stands For ” 1999: Donald Norman, “Time for a Change: Design in the Post-Disciplinary Era” Index With input from a diverse range of industry experts/designers, theorists, critics, historians, and curators, this anthology is the first to focus exclusively on the history of industrial design. This pioneering guide traces the entire history of industrial design, industrialization, and mass production from 1850 until today. Sixty comprehensive essays written by designers, theorists, advertisers, historians, and curators detail the most crucial movements, issues, and accomplishments of industrial design. They combine news reports on the very first design workshops, aesthetic manifestos, lectures, and more from the biggest names in the field: William Morris, Henry Dreyfuss, and Victor Papanek, to name only a few.The Industrial Design Readeris an excellent resource for educators, students, and practicing designers. Features design from not only theoretical and aesthetic perspectives, but also from a socio-political point of view, with texts from Karl Marx, Ralph Nader, and others Copublished with the Design Management Institute, which will actively promote the book to its membership **"Design is one of the most powerful fields of study of our time. This anthology not only makes it immediately accessible to a vast audience, but also displays it in all its glory and humanity. It gives design an even better name."--Paola Antonelli, Curator of Design, Museum of Modern Art**__The Industrial Design Reader____New York Times__ To come to causes nearer at hand which produced the International Exhibition, and placed in this country that first of the long series of Exhibitions, which I have no doubt will follow, I think must be named Free Trade, or, to substitute Latin for Saxon words, "unrestricted competition."