The Manager's Guide to Competitive Intelligence

There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client?€”his or her employer?€”and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them.Competitive intelligence (CI) is now becoming a mature profession. With that maturation comes the need to develop and understand the how's and why's of managing CI, as distinguished from understanding how CI works. There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client?€”his or her employer?€”and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. In addition to providing hints on diagnosing individual situations, many forms and checklists that the manager can use immediately are included. There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one clienthis or her employerand who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. Competitive intelligence (CI) is now becoming a mature profession. With that maturation comes the need to develop and understand the how's and why's of managing CI, as distinguished from understanding how CI works. There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one clienthis or her employerand who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. In addition to providing hints on diagnosing individual situations, many forms and checklists that the manager can use immediately are included. "Competitive intelligence (CI) is now becoming a mature profession. This book serves as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. In addition to providing hints on diagnosing individual situations, many forms and checklists that the manager can use immediately are included."--Jacket As we noted in our book, Bottom Line Competitive Intelligence, competitive intelligence (CI), as it is practiced today, has become divided into two major areas, active and passive.

this Book Provides Simple, Direct, And Proven Solutions To Problems Faced By Managers Of Competitive Intelligence Units.