دانلود کتاب Guide to Management Ideas

The definitive guide to the most influential 100 management ideas of the past 100 years.A lot has changed in the way businesses have been managed in the last hundred years. This lively and authoritative guide explores the hundred ideas that have most influenced approaches to business management during the past 100 years—and which are likely to continue to do so long into this century. From the balanced scorecard and benchmarking through matrix management and mentoring all the way to vision and zero-base budgeting, each idea is covered in a standard comprehensive way, with an explanation, a brief history of its development, and recommended further reading.For anyone who wants to get to grips with the concepts that lie behind business success, there is no more better or more accessible guide than this.