دانلود کتاب Record Label Marketing

Marketing concepts and definitions — Markets, market segmentation, and consumber behavior — The U.S. industry numbers — Marketing research — Record label operations — The profit and loss statement — Soundscan and the music business — How radio works — Charts, airplay, and promotion — Publicity of recorded music — Advertising in the recording industry — Music distribution and retailing — Grassroots marketing — New media marketing — Music videos — The international recording industry — Tour support and promotional touring — Strategic marketing and special products — The recording industry of the future — The marketing plan