دانلود کتاب The Price Advantage (Second Edition)

<p>A comprehensive look at creating pricing strategies that work in both good economic times and bad</p><p>Written by three preeminent pricing experts at McKinsey & Company, the <i>Second Edition </i>of<i> The Price Advantage</i> is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. <p>Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This <i>Second Edition</i>, a major revision and extension of the first book,<i></i>shows you what it takes to achieve <i>the price advantage</i> in today’s competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution. <ul><li>Explores the fundamental role of pricing infrastructure in achieving <i>the price advantage</i></li><li>Includes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, “razor/razor blades” pricing, and tiered products and services pricing </li><li>Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps</li></ul><p>Engaging and informative, the <i>Second Edition </i>of<i> The Price Advantage</i> will put this essential discipline in perspective.Content: <br>Chapter 1 Introduction (pages 1–11): <br>Chapter 2 Components of Pricing Excellence (pages 13–22): <br>Chapter 3 Transactions (pages 23–44): <br>Chapter 4 Customer Value (pages 45–73): <br>Chapter 5 Market Strategy (pages 75–91): <br>Chapter 6 Pricing Infrastructure (pages 93–112): <br>Chapter 7 Postmerger Pricing (pages 113–131): <br>Chapter 8 Price Wars (pages 133–147): <br>Chapter 9 Legal Degrees of Freedom (pages 149–164): <br>Chapter 10 Lifecycle Pricing (pages 165–182): <br>Chapter 11 Pricing Architecture (pages 183–196): <br>Chapter 12 Complexity Management (pages 197–219): <br>Chapter 13 Tailored Value (pages 221–245): <br>Chapter 14 Software and Information Products (pages 247–264): <br>Chapter 15 Pricing Transformation (pages 265–285): <br>Chapter 16 The Monnarch Battery Case (pages 287–303):</br></br></br></br></br></br></br></br></br></br></br></br></br></br></br></br></p></p></p>